Manufacturers & operators
Launch imagery, fleet campaigns, annual reports, route stories and branded material that shows the aircraft in its working environment.
Air-to-Air & Aviation Photography
Aircraft in flight, on the ground and inside the hangar, photographed with the planning and precision the aviation environment demands. Lensaloft has produced aviation imagery since 2008 for campaigns, fleet stories, aircraft sales and editorial use.
Aviation photography since 2008
The image is the objective. The photo flight is how Lensaloft gets there.
Some clients arrive with a complete shot list. Others know what the aircraft or campaign needs to communicate but are not sure how to translate it into images. Lensaloft can develop the visual approach, then plan the photo aircraft, formation, route, background, light and camera position around that purpose.
The briefing, pilot coordination, airspace, weather, communications and operational details are handled together. The client can stay focused on the aircraft, the audience and the finished work.
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Built around the final use
Aviation imagery that does a job, not simply a record of an aircraft.
The intended audience determines the visual language. A fleet campaign, aircraft sale and editorial feature each require different backgrounds, details, movement and delivery.
Aircraft sales & charter
Airborne, exterior, cabin, cockpit and detail photography that presents the aircraft clearly and gives buyers confidence.
Advertising & editorial
Hero images, magazine features, sponsor content and campaign libraries with enough variation for print, web and social formats.
Owners & special projects
Purposeful imagery for private owners, restorations, heritage aircraft, commemorative flights and one off aviation projects.
One coordinated aviation shoot
The complete aircraft story can be captured in one production.
The brief does not have to stop at air-to-air. Lensaloft can combine the in-flight sequence with the aircraft, crew and operational details needed to build a complete campaign library.
Air-to-air stills
Single aircraft, fleet and formation imagery directed around the intended campaign and available flight envelope.
Ground exteriors
Clean ramp, runway, hangar and environmental portraits with careful control of light, reflections and background.
Cabin & cockpit
Interior, crew, instrument and detail photography planned for limited space and the practical access available.
Operational stories
Aircraft, people and place combined to show the service, mission or experience behind the machine.
Aviation motion
Stabilised aerial footage and supporting motion can be coordinated with the specialist aerial cinematography service.
Campaign library
Landscape, portrait and negative space compositions delivered for advertising, editorial, web and social use.
Air-to-air, planned properly
The strongest flight begins with the shot, then works backwards.
The photo aircraft and subject aircraft need a practical plan that both crews understand. Lensaloft develops the visual sequence, identifies the useful geometry and background, and brings those decisions into the aviation briefing before anyone takes off.
Creative plan
Know what the sequence must communicate
- Final use, format and image priorities
- Aircraft attitude, formation and relative position
- Landscape, skyline or clean-sky background options
- Sun angle, reflections and rotor or propeller rendering
Flight plan
Give both crews a clear and workable sequence
- Photo ship selection and camera position
- Routes, altitudes, timing and fuel considerations
- Pilot briefing, communications and join-up plan
- Alternates for weather, airspace and operational change
Capture
Direct efficiently while conditions are at their best
- Concise direction between photo ship and subject
- Multiple compositions within the agreed sequence
- High resolution systems and appropriate lens choices
- Image review, selection, retouching and final delivery
The right photo platform
The camera position is chosen for the aircraft and the shot.
A helicopter can provide a broad field of view, flexible positioning and access for larger camera systems. A fixed wing aircraft may suit speed, range or a particular formation. Lensaloft works with the subject crew and appropriately authorised aircraft operators to select a practical platform, then prepares the camera position and equipment around the approved plan.
Where standard equipment does not solve the problem, Lensaloft can design, manufacture and test a suitable camera or rigging solution. That technical work stays behind the scenes. The client sees the image it made possible.
Aviation first
The creative plan must fit a safe and lawful operation.
Air-to-air photography is a coordinated aviation task. Lensaloft develops the visual sequence with the crews, but the pilot in command of each aircraft retains operational control. Routes, formation positions, communications, weather limits and escape options are agreed before flight and adjusted when conditions require it.
For Australian commercial photo flights, Lensaloft works with appropriately authorised aircraft operators and experienced pilots. Airspace and ATC coordination, permissions, insurance, risk planning and briefings are addressed as part of the production rather than left for the client to assemble.
From brief to final files
A clear production process with the complexity handled in the background.
Define the message
Confirm the aircraft, audience, intended use, required formats and the feeling the imagery should create.
Build the shot plan
Turn the creative objective into a concise sequence, background plan and practical list of priority images.
Coordinate the aviation
Select the photo platform and align aircraft, pilots, airspace, permissions, insurance and communications.
Brief and capture
Review the sequence with both crews, monitor conditions and direct the flight efficiently while the light is right.
Finish for use
Select, colour grade and retouch the final files, then supply the agreed campaign formats and licence.
Ready for the campaign
A useful image library, finished for the places it will appear.
The final selection and licence are agreed around the brief. Lensaloft can supply a concise set of hero images or a broader library covering the aircraft, operation and people behind it.
High resolution master files for print and archive
Retouched hero images for advertising and editorial use
Landscape, portrait and negative-space compositions
Web and social versions prepared from the final masters
Consistent colour and finish across air and ground imagery
Clear usage licence for the agreed campaign and territories
Secure review and delivery for unreleased aircraft or campaigns
Optional motion coverage coordinated with the stills brief
Australia and worldwide
The same experienced lead from the first idea to the final files.
Personally directed
Andrew Griffiths oversees the creative and aviation planning, briefs the crews and photographs the assignment.
Location flexible
Based in Melbourne and available across Australia and internationally, with local aviation support coordinated where required.
Commercially practical
Flight time, crew time and light are used efficiently because the priorities and sequence are agreed before take-off.
Handled with discretion
Unreleased aircraft, liveries and campaigns stay confidential.
Review access, image release, licensing and publication timing can be agreed before the shoot, with delivery restricted to nominated people where required.
Start with the intended image
Tell Lensaloft what the aircraft needs to communicate.
Share the aircraft type, location, timing, intended audience and final use. If the shot list is not yet defined, Lensaloft can develop it and recommend the most practical way to capture the work.